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L'Art de la Degustation - Campaign, France

 

L’Art de le Degustation designed for Ballantine’s Whisky 12yo by KACPER HAMILTON was chosen for Ballantine’s Winter 2012 France Campaign, hence is published in many Parisian magazines, and placed in billboards in Paris, Paris Metro & all over France.

L’Art de la Degustation (The Art of Tasting) is about reinventing the ritual of drinking whisky. The design was inspired by the concepts of equilibrium and the traditional process of distilling whisky using an alambic.